Positive and Negative feelings and PPC

The modern ages has dawned many a things to the mankind that no one has dreamed earlier. The search phenomenon is one of them. This has become an integral part of internet and that of human behaviour surfing the internet. Whatever one has to find, he or she has to take rely on search engines.

Now coming to the point that why we need to do it, it is the difference between what is the reality and what is our need. This is notion of need that drives us everywhere. Sometimes we need to socialize, cool our top storey, or we need to buy something that we need. So it is need every where that makes us move. Sometimes it can transform into ugly form but it is always there. Need vary from person to person, situation to situation , ground reality to ground reality All human have positive needs that do not have any potential to harm someone. The founder of CNVC corroborates this fact. Further, whoever we see has got a need to be fulfilled. . Now coming on to 2nd thing, whoever will try to manage the needs will rock the world, so is the case with virtual world that is prefixed by www. Fulfilling the demands drive the search market. That is why a seller who wants to succeed has to visualize what needs his or her product or services. the CNVC has discovered that one may look for the following things like , imaginativeness, convenience, clearness, appropriateness, learning, exchanging information, partnership, liberty etc. Now reverting to the marketing or searching criterion, how many above mentioned features find a way in the product or service a particular person is trying to offer. Like convenience, or in simpler words ease, everybody is looking for hassle free answers and solutions. Does this phenomenon is covered by the advertisement one is offering? In addition to it , does it offer independent solution i.e. without seeking any help from others? Does it entice you into imagination and after this stirring does it offer the answer as well. The clearer are the prospects attached to one’s offering the more are winning points.

Now coming to another thing is feelings. Let me try to elucidate it with some examples, for instance if somebody gets whatever one was looking for one would be happy and satisfied otherwise sad and unsatisfied. In simpler words, a person begins feeling negative when one’s requirements are not met.

The advertisers put up positive ads but end up with negative feelings when these fail to come up with expectations.

So what should be done? If the visitor is overflowing with negative feelings, the ad should touch the user or visitor at that place. For example a person is irritated because one is looking for termite eradication solution but one is not getting and overflowing with negative emotions. The add should reach those negative emotions with all positive things being promised by one’s add. This comprehending and making good use of not served needs will bear the fruition.

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o––– || About Author: || –––o

I am Michael Samson working with SpiralClick. Our offering services includes web development dubai, Corporate Identity Design, eCommerce Solution, Social Media Applications, Interface Design, Software Development, Business Intelligence and solutions like Business Process Optimization, Mobile Applications Development and Business Intelligence.

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